If your use of another person’s work is not covered under Fair Use, you may need to request permission from the rights holder.
- Obtaining Copyright Permissions, University of Michigan Copyright Office
- Copyright Clearance Center, a for-profit company that will negotiate permissions, for a fee
Easier than obtaining permission may be to locate a free image that can serve the same purpose. Here are some free image sites (remember: ALWAYS read the license for special details/constraints/terms):
Stock photo sites that have some royalty-free images so you’ll pay, but not as much: